In 2008, in a sunlit studio in California, a group of designers with over 30 years of experience in infant products came together with a vision—to create a stroller brand unlike any other. Having designed for some of the world’s top baby brands, they had witnessed countless moments of joy and tenderness in families. They knew a stroller carries more than just a child’s weight—it carries parents’ hopes, a baby’s safety, and a family’s most heartfelt dreams for the future. And so, BabyRuler was born.

From day one, BabyRuler has been guided by one principle: “If this were the stroller our own children would use, how would we make it?” This belief shapes every step of our process—from design to production. We refuse to cut corners, sourcing only the safest, eco-friendly materials. We obsess over details, ensuring every stitch and screw meets the highest standards. And we constantly innovate, because a stroller should be more than just transportation—it should be a trusted companion in a child’s earliest adventures.

Today, BabyRuler operates a 20,000-square-meter factory, where 285 skilled craftsmen and women meticulously perfect every product. Our engineers study ergonomics to ensure unparalleled comfort; our designers draw inspiration from parenting cultures worldwide, blending functionality with elegance; and our quality control team enforces rigorous tests, because every parent deserves absolute peace of mind.

From the bustling streets of New York to the charming alleys of Paris, from Tokyo’s neon-lit avenues to Sydney’s sunny shores, BabyRuler strollers have found homes across the globe. Because we understand that a child’s journey begins only once—and it’s our mission to make that journey safer, smoother, and full of love.

We don’t just build strollers—we safeguard the first and most precious adventures of life.